The customers? Ostensibly well-to-do players who for one reason or another wish to bypass the “grind” of questing, raiding, and/or repeatedly slaying virtual creatures to gain better gear, who wield their credit cards with great vigor to purchase their way to higher levels or more powerful itemization. If you’re wondering how one can “farm” gold, and what Chinese nationality has to do with that, I should explain that “gold farmers” are people who are hired to “play” games like World of Warcraft or Lineage in order to amass substantial amounts of in-game currency for resale on online markets. If you’re a gamer, particularly one who likes massively multiplayer online fare, the figure of the “Chinese gold farmer” is most likely already part of your digital consciousness.
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